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MILO'S: REAL AS EVER

 Our current world is filled with fakeness—from phony influencers with filters and fillers, to AI...whether it's artificial intelligence or artificial ingredients. But while everything else is increasingly fake, Milo's embraces the real, with 100% real ingredients.

Because Milo's is real tea made for real people. 

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We'll invite people to take a #MilosMoment in our confessional booth activation. This invites people to get real, spilling the tea about how they really feel, in exchange for a sweet tea. We then can use their real quotes for social and OOH.

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