Baskin-Robbins has always represented happiness. But sometimes happiness against all else, can feel tone deaf to the plight of every day life. So when we were asked to rebrand America's favorite ice cream brand, we wanted to stay true to ice creams happy roots, but also embrace life's very real moments. One where we celebrate the small wins. Where triumphant moments warrant celebration. Because any success, no matter the size—and any reason is reason enough to celebrate...preferably with ice cream.