LAGUNITAS: HAIL TO THE ALE
When Lagunitas approached us about their problem of not enough people celebrating IPA Day, we realized a huge barrier to the hop-filled celebration, is it occurs during the work week. So we decided the only guruanteed way to help people get out of work and celebrate, was to make IPA Day a religious "hopiday".

LAGUNITAS "Brewmonster" Jeremy Marshall & his fellow beer-lievers.



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BLESS THY BEER
Thank you, Dog for the hops we have
and all the craft beers in the world.
Please help these Lagunitas nourish our bodies, as we pray on this joyous day and say
Praise the IPA!

IPA-PRAYER CANDLES

OOO MESSAGES





SHAMING SELTZER DRINKERS ON SOCIAL
IPA DAY DOGMA
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Thou shalt not kill a 6-pack alone.
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Thou mustn’t dilute thy nectar of the gods with water.
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Thou shalt raise thy mason jars high, and tip thy bartender high as well.
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Thou shalt not spill a drop or thou must buy the
next round. -
Thou shalt not covet thy neighbor’s fruity drink.
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Honor IPA Day and keep it free of toil and seltzers.
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Thou shalt not be a mooch, Steve.
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Do not shame or feel ashamed of thy beer belly. For thine belly is a sign of the beeriest beer-lievers.
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If thou awakenest hungeth over, thou shalt quench thy thirst with thy hair of thy dog.
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Thou shalt not cast thy empty bottles out. There’s a recycling bin right there, man.



CREATING OUR DOGMA ON SOCIAL

