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Baskin-Robbins Pint-Sized Heroes

When COVID-19 first hit, Baskin-Robbins asked us to find a way to give back to the community. So we decided to create Pint-Sized Heroes—a program that celebrates the little ones around the world who showed how big of a help they could be to others. We rewarded and still reward these heroes with free ice cream for a year.  

Case Study

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