Praise the IPA
Not enough people were celebrating IPA Day. So in this campaign, we raised awareness about the religious importance of IPA Day (So you could take the day off work and drink Lagunitas).
THIS IPA DAY, WE INVITE IPA WOR-SIPPERS NEW AND OLD TO
PRAISE THE IPA AND CELEBRATE IPA DAY WITH A LAGUNITAS
We created an official dogma for drinking Lagunitas. One of the official steps to creating a legit-fake religious holiday.
IPA DAY DOGMA
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Thou shalt not kill a 6-pack alone.
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Thou mustn’t dilute thy nectar of the gods with water.
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Thou shalt raise thy mason jars high, and tip thy bartender high as well.
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Thou shalt not spill a drop or thou must buy the
next round. -
Thou shalt not covet thy neighbor’s fruity drink.
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Honor IPA Day and keep it free of toil and seltzers.
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Thou shalt not be a mooch, Steve.
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Do not shame or feel ashamed of thy beer belly. For thine belly is a sign of the beeriest beer-lievers.
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If thou awakenest hungeth over, thou shalt quench thy thirst with thy hair of thy dog.
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Thou shalt not cast thy empty bottles out. There’s a recycling bin right there, man.
We helped "beer-lievers" get out of work by emailing their bosses.
We made prayer candles.
BLESS THY BEER
Thank you, Dog for the hops we have
and all the craft beers in the world.
Please help these Lagunitas nourish our bodies, as we pray on this joyous day and say
Praise the IPA!
We made OOO messages.
We had a lot of fun on social and even went after seltzer drinkers on Twitter.
We even created a wor-sip playlist filled with beer drinking bangers.
