I worked on the Baskin-Robbins rebrand, where I wrote the brand's new tagline "Seize the Yay". My team and I concepted a campaign showcasing that any reason is reason enough to celebrate.
Rebrand Look & Feel
Ice Cream Insurance
Seize The Yay Every Week with Baskin-Robbin's loyalty program. We’re creating ice cream insurance - a guaranteed one-scoop-per-week program that will ensure ice cream lovers always have a one-way ticket to delicious bliss in their life whenever they need it.
Just sign up through the BR app, pay a one time price, and we’ll give you an ice cream insurance card, good for one cone, drink, or cup a week until the card expires.