top of page

Baskin-Robbins Rebrand 

I worked on the Baskin-Robbins rebrand, where I wrote the brand's new tagline "Seize the Yay". My team and I concepted a campaign showcasing that any reason is reason enough to celebrate.

:15 Spots

Rebrand Look & Feel

Screen Shot 2022-08-23 at 2.21.42 PM.png
Screen Shot 2022-08-23 at 2.23.33 PM.png
Screen Shot 2022-08-23 at 2.20.43 PM.png


Screen Shot 2022-08-23 at 2.25.36 PM.png
Screen Shot 2022-08-23 at 2.25.14 PM.png
Screen Shot 2022-08-23 at 2.25.47 PM.png


Ice Cream Insurance

Seize The Yay Every Week with Baskin-Robbin's loyalty program. We’re creating ice cream insurance - a guaranteed one-scoop-per-week program that will ensure ice cream lovers always have a one-way ticket to delicious bliss in their life whenever they need it.  

Just sign up through the BR app, pay a one time price, and we’ll give you an ice cream insurance card, good for one cone, drink, or cup a week until the card expires.

bottom of page