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Toyota Big One Sales Event 2022


In this campaign, we celebrated the super fine deals at the Big One Sales Event by showing off the double-meaning of “fine” in today’s culture. Sometimes things are just “fine.” But other times, things are really fine! Like an aged fine wine. And the deals at the Big One are even finer than fine!

"This is Fine" Supercut :30

"Water Cooler" :15 

"Botched" :15 

"Fire Alarm" :15 

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